Al-Kwifi, Osama Sam; Gelaidan, Hamid Mahmood Hamid; … - In: Journal of Islamic Marketing 12 (2020) 6, pp. 1159-1179
Purpose: Halal markets are rapidly growing in terms of market size and global coverage; therefore, there is a critical demand to have a deeper understanding of the consumption behavior of Muslim consumers. This study aims to explore the influence of using the Halal logo on Muslim consumers’...