Lötter, Melissa Jeanette; Geldenhuys, Sue; Potgieter, … - In: Global Journal of Business Research 6 (2012) 4, pp. 97-109
It is difficult to examine different motivations and segment differentiations in niche markets such as adventure tourism seeing that it is not a well-defined segment in the discipline of tourism studies. In order to assist adventure tourism companies towards identifying and developing effective...