Based on a sample of Iowa farmers, attributes of fertilizer retail dealers are evaluated. Honest management, making deliveries on time, relative size, willingness to negotiate price, and marketing grain are the most important attributes affecting a farmer's decision to patronize an independent...

Multiattribute market share models (MMSM) using supplier, product, and buyer attributes as explanatory variables generally use a logit model structure. The literature indicates two basic types of approaches for estimating coefficients, regression type approaches generally using log-share ratios...