Frantz, Adriana; Olivo, Rodolfo Leandro de Faria; … - In: Benchmarking: An International Journal 29 (2021) 3, pp. 856-877
Purpose: This research aims to investigate how personality, identified through the psychological type, can contribute to a more robust process of identifying the investor's profile. The traditional process of investor profile analysis of Brazilian financial institutions is performed through a...