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Creating memorable experiences of cultural hallmark event in Thailand
Watchara Chiengkul
;
Supawat Meeprom
;
Getnet, Hailu
- In:
Tourism and hospitality research : THR
23
(
2023
)
2
,
pp. 141-154
Persistent link: https://www.econbiz.de/10014293823
Saved in:
2
Supporting product innovativeness and customer value at the bottom of the pyramid through context-specific capabilities and social ties
Getnet, Hailu
;
O'Cass, Aron
;
Ahmadi, Hormoz
;
Siahtiri, Vida
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 70-80
Persistent link: https://www.econbiz.de/10012146610
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