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Search: person:"Ghaffari, Mahsa"
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Advertising
2
Creativity
2
Institutional economics
2
Institutionenökonomik
2
Iran
2
Kreativität
2
Werbung
2
Advertising industry
1
Anchoring effect
1
B2B sales
1
Bekleidungsindustrie
1
China
1
Clothing industry
1
Consumer attitudes
1
Consumer behaviour
1
Creative industries
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Fashion
1
Fashion clothing
1
Institutional change
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Institutional theory
1
Institutioneller Wandel
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Konsumentenverhalten
1
Kreativsektor
1
Kunststoff
1
Legitimacy
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Luxury goods
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Luxusgüter
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Market dynamics
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Mode
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Narrative Methode
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Narrative method
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Non-deceptive counterfeit
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Plastics
1
Power
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Product counterfeiting
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Produktpiraterie
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English
9
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Ghaffari, Mahsa
9
Ekinci, Yuksel
2
Pino, Giovanni
2
Rodrigo, Padmali Gawri Kumari
2
Bergers, Dominic
1
Filieri, Raffaele
1
Hackley, Christopher E.
1
Hang, Haiming
1
Jafari, Aliakbar
1
Jarvis, Lee
1
Lee, Zoe
1
Li, Jiahan
1
O'Brien, Steven
1
Rodrigo, Padmali
1
Sandıkçı, Özlem
1
Su, Lin
1
Svystunova, Liudmyla
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Viglia, Giampaolo
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Human relations : towards the integration of the social sciences
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International Journal of Consumer Studies
1
International journal of consumer studies
1
Journal of advertising
1
Journal of business research : JBR
1
Journal of customer behaviour
1
Psychology & Marketing
1
The journal of brand management : an international journal
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ECONIS (ZBW)
7
Other ZBW resources
2
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1
Cracking the box or stretching its walls? : exploiting institutional plasticity in Iranian creative advertising
Ghaffari, Mahsa
;
Svystunova, Liudmyla
;
Jarvis, Lee
- In:
Human relations : towards the integration of the social …
75
(
2022
)
9
,
pp. 1707-1740
Persistent link: https://www.econbiz.de/10013397557
Saved in:
2
Choosing the discount size in the software industry : how to incentivise the salesforce
Bergers, Dominic
;
Ghaffari, Mahsa
;
Viglia, Giampaolo
; …
- In:
Industrial marketing management : the international …
109
(
2023
),
pp. 232-244
Persistent link: https://www.econbiz.de/10014282247
Saved in:
3
Consumers' motivations for adopting a vegan diet : a mixed-methods approach
Ghaffari, Mahsa
;
Rodrigo, Padmali Gawri Kumari
;
Ekinci, …
- In:
International journal of consumer studies
46
(
2022
)
4
,
pp. 1193-1208
Persistent link: https://www.econbiz.de/10013328258
Saved in:
4
Corporate social responsibility in the luxury sector : The role of moral foundations
Hang, Haiming
;
Rodrigo, Padmali
;
Ghaffari, Mahsa
- In:
Psychology & Marketing
38
(
2021
)
12
,
pp. 2227-2239
Persistent link: https://www.econbiz.de/10012633181
Saved in:
5
Consumers’ motivations for adopting a vegan diet : A mixed‐methods approach
Ghaffari, Mahsa
;
Rodrigo, Padmali Gawri Kumari
;
Ekinci, …
- In:
International Journal of Consumer Studies
46
(
2021
)
4
,
pp. 1193-1208
Persistent link: https://www.econbiz.de/10012635164
Saved in:
6
Counterfeit luxury consumption strategies in a collectivistic culture : the case of China
Li, Jiahan
;
Ghaffari, Mahsa
;
Su, Lin
- In:
The journal of brand management : an international journal
27
(
2020
)
5
,
pp. 546-560
Persistent link: https://www.econbiz.de/10012297825
Saved in:
7
The contrary demon
Ghaffari, Mahsa
;
O'Brien, Steven
- In:
Journal of customer behaviour
18
(
2019
)
4
,
pp. 311-316
Persistent link: https://www.econbiz.de/10012257553
Saved in:
8
Control, knowledge, and persuasive power in advertising creativity : an ethnographic practice theory approach
Ghaffari, Mahsa
;
Hackley, Christopher E.
;
Lee, Zoe
- In:
Journal of advertising
48
(
2019
)
2
,
pp. 242-249
Persistent link: https://www.econbiz.de/10012201428
Saved in:
9
The role of mundane and subtle institutional work in market dynamics : a case of fashion clothing market
Ghaffari, Mahsa
;
Jafari, Aliakbar
;
Sandıkçı, Özlem
- In:
Journal of business research : JBR
105
(
2019
),
pp. 434-442
Persistent link: https://www.econbiz.de/10012128533
Saved in:
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