Persefoni, Polychronidou; Stavros, Valsamidis; … - In: Scientific Bulletin - Economic Sciences 10 (2011) 2, pp. 11-23
Nowadays, more and more consumers prefer to make their shopping via Internet. Researchers wish to study the e-commerce behaviour and the factors influencing consumer’s attitude while shopping on line. This paper investigates the differences and similarities of women’s behaviour toward...