Purpose: Entrepreneurial orientation (EO) is highly emerging in the management literature. However, recent studies highlight the necessity to associate with reflections on this theme, usually approached from an economic perspective, propositions also derived from relational approaches. This...

The article presents the logical, theoretical and methodological arguments supporting a proposal for a theory of networks which include the consumer as an active player, which is seldom considered in the literature on this theme, as found in a previous bibliographic analysis. Based on the theory...