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Search: person:"Gillani, Syed Hussain Mustafa"
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Brand image
1
Brand management
1
Chairperson functional variety
1
Chairperson power
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Consumer behaviour
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Emerging economies
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Fashion
1
International experience
1
International market entry
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International marketing
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Internationaler Markteintritt
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Internationales Marketing
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KMU
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Konsumentenverhalten
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Markenführung
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Markenimage
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SME
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SMEs
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Schwellenländer
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brand performance
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employee brand-building behavior
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internal brand management
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perceived brand ethicality
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social identity theory
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Gillani, Syed Hussain Mustafa
2
Akhtar, Naveed
1
Amjad, Fiza
1
Aslam, Madiha
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Baig, Sajjad Ahmad
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Farooq, Qamar
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Qin, Linghua
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Usman, Muhammad
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International journal of emerging markets
1
Journal of promotion management : innovations in planning and applied research
1
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ECONIS (ZBW)
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How a chairperson's international experience can affect the post-entry speed of international SMEs from emerging economies : the roles of functional variety and power
Qin, Linghua
;
Akhtar, Naveed
;
Farooq, Qamar
;
Gillani, …
- In:
International journal of emerging markets
19
(
2024
)
2
,
pp. 540-560
Persistent link: https://www.econbiz.de/10014465553
Saved in:
2
Impact of internal brand management on brand performance : an empirical investigation of fashion brand
Aslam, Madiha
;
Gillani, Syed Hussain Mustafa
;
Usman, …
- In:
Journal of promotion management : innovations in …
29
(
2023
)
3
,
pp. 405-426
Persistent link: https://www.econbiz.de/10013550364
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