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  • Search: person:"Givon, Moshe"
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Year of publication
Subject
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Theorie 4 Theory 4 Markenartikel 3 Market research 3 Marktforschung 3 Advertising 2 Brand 2 Consumer behaviour 2 Konsumentenverhalten 2 Verbraucher 2 Werbung 2 1987-1992 1 Absatz 1 Absatzpolitik 1 Bank 1 Bayes-Statistik 1 Bayesian analysis 1 Bayesian inference 1 Brand choice 1 Dienstleistung 1 Diffusions 1 Ernährungsindustrie 1 Estimation 1 Fernsehen 1 Food industry 1 Großbritannien 1 Innovation 1 Market share 1 Marketing management 1 Marketingmanagement 1 Markov chain 1 Markov-Kette 1 Marktanteil 1 Operations Research 1 Operations research 1 Product counterfeiting 1 Produktpiraterie 1 Schätzung 1 Services 1 Software 1
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Online availability
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Undetermined 9
Type of publication
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Article 23 Book / Working Paper 1
Type of publication (narrower categories)
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Article in journal 7 Aufsatz in Zeitschrift 7 Dissertation u.a. Prüfungsschriften 1
Language
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Undetermined 16 English 8
Author
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Givon, Moshe 22 Horsky, Dan 7 Muller, Eitan 4 Grosfeld-Nir, Abraham 3 Mahajan, Vijay 3 Givon, Moshe M. 2 Landsman, Vardit 2 Bass, Frank M. 1 Buchanan, Bruce 1 Goldman, Arieh 1 Kalwani, Manohar U. 1 Muller, Eilan 1 Reibstein, David 1 Wright, Gordon P. 1
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Published in...
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Marketing Science 4 European Journal of Operational Research 2 International journal of research in marketing : IJRM ; official journal of the European Marketing Academy 2 Journal of marketing research : JMR 2 Marketing science 2 Omega : the international journal of management science 2 Technological forecasting & social change : an international journal 2 Journal of marketing 1 Management Science 1 Management science : journal of the Institute for Operations Research and the Management Sciences 1 Omega 1 Operations research, Management science : OR MS ; the international literature digest 1 Quantitative Marketing and Economics 1 Quantitative marketing and economics : QME 1
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Source
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ECONIS (ZBW) 10 RePEc 9 OLC EcoSci 4 USB Cologne (EcoSocSci) 1
Showing 1 - 10 of 24
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The diffusion of a new service: Combining service consideration and brand choice
Landsman, Vardit; Givon, Moshe - In: Quantitative Marketing and Economics 8 (2010) 1, pp. 91-121
Persistent link: https://www.econbiz.de/10008480615
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The diffusion of a new service : combining service consideration and brand choice
Landsman, Vardit; Givon, Moshe - In: Quantitative marketing and economics : QME 8 (2010) 1, pp. 91-121
Persistent link: https://www.econbiz.de/10003958912
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Using partially observed Marko processes to select optimal termination time of TV shows
Givon, Moshe; Grosfeld-Nir, Abraham - In: Omega : the international journal of management science 36 (2008) 3, pp. 476-485
Persistent link: https://www.econbiz.de/10003592059
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Using partially observed Markov processes to select optimal termination time of TV shows
Givon, Moshe; Grosfeld-Nir, Abraham - In: Omega 36 (2008) 3, pp. 477-485
This paper presents a method for optimal control of a running television show. The problem is formulated as a partially observed Markov decision process (POMDP). A show can be in a "good" state, i.e., it should be continued, or it can be in a "bad" state and therefore it should be changed. The...
Persistent link: https://www.econbiz.de/10005445452
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Using partially observed Markov processes to select optimal termination time of TV shows
Givon, Moshe; Grosfeld-Nir, Abraham - In: Omega : the international journal of management science 36 (2008) 3, pp. 477-485
Persistent link: https://www.econbiz.de/10007896660
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Assessing the relationship between the user-based market share and unit sales-based market share for pirated software brands in competitive markets
Givon, Moshe - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10001222749
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Assessing the Relationship between the User-Based Market Share and Unit Sales-Based Market Share for Pirated Software Brands in Competitive Markets
Givon, Moshe; Mahajan, Vijay; Muller, Eitan - In: Technological forecasting & social change : an … 55 (1997) 2, pp. 131-144
Persistent link: https://www.econbiz.de/10007825476
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Cyclical patterns in brand switching behavior: An issue of pattern recognition
Givon, Moshe; Muller, Eilan - In: Operations research, Management science : OR MS ; the … 35 (1995) 2, pp. 231-232
Persistent link: https://www.econbiz.de/10006534699
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Software Piracy: Estimation of Lost Sales and the Impact on Software Diffusion
Givon, Moshe; Mahajan, Vijay; Muller, Eitan - In: Journal of marketing 59 (1995) 1, pp. 29-37
Persistent link: https://www.econbiz.de/10005997286
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Intertemporal aggregation of heterogeneous consumers
Givon, Moshe; Horsky, Dan - In: European Journal of Operational Research 76 (1994) 2, pp. 273-282
Persistent link: https://www.econbiz.de/10005075472
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