Giyanti, Ida; Indrasari, Anita; Sutopo, Wahyudi; … - In: Journal of Islamic Marketing 12 (2020) 8, pp. 1577-1602
Purpose: The purpose of this paper is to investigate the drivers of the depth of halal standard implementation in the halal-certified food manufacturing small- and medium-sized enterprises (SMEs). The second aim of this paper is to empirically examine the effect of halal standard practices on...