Gjerde, Kathy A. Paulson; Slotnick, Susan A.; Sobel, … - In: Management Science 48 (2002) 10, pp. 1268-1284
We model a firm's decisions about product innovation, focusing on the extent to which features should be improved or changed in the succession of models that comprise a life cycle. We show that the structure of the internal and external environment in which a firm operates suggests when to...