Sutton, Nicloe; Haro-Arvizu, Pedro; Albright, M.P. H.; … - 2007
Problem/Objective: REAL, Hawaii's youth-led movement against the tobacco industry launched innovative initiatives to mobilize youth to respond to KOOL's current marketing in Hawaii. Methods: Hawaii's YTS data indicate KOOL is the most heavily smoked brand by local youth, which is inconsistent...