Young Chung, Jin; Anuar, Faiz I.; Go, Hanyoung; … - In: Journal of Hospitality and Tourism Technology 2 (2011) 3, pp. 216-234
Purpose – The purpose of this paper is to test if and how interactive thematic maps can encourage the formation of tourists' perceptual maps of attractions in a destination. Design/methodology/approach – Data were derived from 365 online trip planners generated by users of the Amish Country...