Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: person:"Goh, Yi Sheng"
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Brand extension
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Markenimage
1
Markentransfer
1
brand extensions
1
brand strength
1
brands
1
consumer behaviour
1
design consistency
1
perceived fit
1
processing fluency
1
more ...
less ...
Type of publication
All
Article
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Undetermined
1
Author
All
Chattaraman, Veena
2
Forsythe, Sandra
2
Goh, Yi Sheng
2
Published in...
All
The journal of product & brand management
2
Source
All
ECONIS (ZBW)
1
OLC EcoSci
1
Showing
1
-
2
of
2
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10009788467
Saved in:
2
Brand and category design consistency in brand extensions
Goh, Yi Sheng
;
Chattaraman, Veena
;
Forsythe, Sandra
- In:
The journal of product & brand management
22
(
2013
)
4
,
pp. 272-285
Persistent link: https://www.econbiz.de/10010151867
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
