The increased internationalization of business has brought about a need for firms to understand the relationships among global competition, information technology, and sustaining their competitive advantage. This paper reviews the relevant concepts and previous research in technology adoption...

Portugal has been considered a peripheral market by international franchisors owing to the small market size and, in some cases, the geographical and cultural distance. However, as a reflex of the global trends in franchising, the last decade has witnessed the expansion of etworks and the entry...