Gong, Xiuyuan; Liu, Zhiying; Zheng, Xiabing; Wu, Tailai - In: Asia Pacific Journal of Marketing and Logistics 30 (2018) 4, pp. 1013-1039
Purpose: Mobile social apps permeate every facet of daily life through the pervasive use of smartphones. Customer retention with mobile social apps has become extremely important for app-related companies. The purpose of this paper is to explore why experienced users in mobile social apps (e.g....