School milk consumption has declined steadily in Germany. A research project was set up to retrieve quantifiableinformation on the different factors of influence and to develop solutions to improve the school milk consumption.. The maingoal is to evaluate the impact of price, product range,...

School milk consumption has declined steadily in Germany. A research project was set up to retrieve quantifiable information on the different factors of influence and to develop solutions to improve the school milk consumption.. The main goal is to evaluate the impact of price, product range,...