Song, B.L., Liew, C.Y., Sia, J.Y. and Gopal, K. (2021), "Electronic word-of-mouth in travel social networking sites and young consumers’ purchase intentions: an extended information adoption model", Young Consumers, Vol. ahead-of-print No. ahead-of-print. DOI: 10.1108/YC-03-2021-1288...

Purpose: Young consumers are increasing using electronic word-of-mouth (eWOM) in travel social networking sites to make purchase decisions. This paper aims to test the extended Information Adoption Model (IAM) that places perceived usefulness and information adoption as consequences of argument...