Arjaliès, Diane-Laure; Goubet, Cécile; Ponssard, Jean … - HEC Paris (École des Hautes Études Commerciales) - 2013
The ability of firms to transform an environmental constraint into a strategic opportunity has been a controversial issue in the literature. Based on a comparative study of CO2 strategies in the cement and chemical industries, the article shows that the capacity of firms to be proactive...