Chawla, Raghu Nandan; Goyal, Praveen - In: Benchmarking: An International Journal 29 (2021) 4, pp. 1069-1112
Purpose: Ubiquitous digital technologies are driving organisations to embrace non-traditional digitally transformed business models incessantly. Heterogeneous literature contributions have resulted in a spur in the research related to business transformation driven by digital technologies in...