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Search: person:"Grant, Philip Stanley"
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Consumer behaviour
2
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Advertising effects
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branded entertainment
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Grant, Philip Stanley
5
Bal, Anjali
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Parent, Michael
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Boon, Edward
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Mills, Adam J.
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Pitt, Leyland F.
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Journal of consumer behaviour : an international research review
2
Journal of financial services marketing : JFSM
1
Journal of marketing communications
1
Marketing theory
1
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ECONIS (ZBW)
4
OLC EcoSci
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No joke : understanding public sentiment toward selling and salespeople through cartoon analysis
Wiid, Ria
;
Grant, Philip Stanley
;
Mills, Adam J.
;
Pitt, …
- In:
Marketing theory
16
(
2016
)
2
,
pp. 171-193
Persistent link: https://www.econbiz.de/10011495060
Saved in:
2
Understanding branded flash mobs : the nature of the concept, stakeholder motivations, and avenues for future research
Grant, Philip Stanley
- In:
Journal of marketing communications
22
(
2016
)
4
,
pp. 349-366
Persistent link: https://www.econbiz.de/10011612585
Saved in:
3
Through bubbles and crises : an analysis of the Journal of Financial Services Marketing from 2000 to 2012
Grant, Philip Stanley
;
Stiehler, Beate
;
Boon, Edward
- In:
Journal of financial services marketing : JFSM
18
(
2013
)
4
,
pp. 260-270
Persistent link: https://www.econbiz.de/10010230027
Saved in:
4
Operatic flash mob : consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-251
Persistent link: https://www.econbiz.de/10009575342
Saved in:
5
Operatic flash mob: Consumer arousal, connectedness and emotion
Grant, Philip Stanley
;
Bal, Anjali
;
Parent, Michael
- In:
Journal of consumer behaviour : an international …
11
(
2012
)
3
,
pp. 244-252
Persistent link: https://www.econbiz.de/10009983160
Saved in:
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