D. Wrege, Charles; J. Gordon, Peter; A. Greenwood, Regina - In: Journal of Historical Research in Marketing 6 (2014) 4, pp. 485-500
Purpose – The purpose of this paper is to describe the development of electric lamp renewal systems, an early, successful program to encourage the adoption of new technology, electric lighting. Design/methodology/approach – Much material for the research comes from a variety of archival...