Mertens, Kai Gustav; Rennpferdt, Christoph; Greve, Erik; … - In: The journal of product innovation management : an … 40 (2023) 1, pp. 86-119
Product modularization in new product development has attracted considerable interest among scholars and practitioners from diverse fields of specialization. This has resulted in cross-disciplinary diversity in the field, diverting attention from its overall intellectual structure and hindering...
