Purpose – The purpose of this paper is to establish the impact and effectiveness of the national PING! project implemented by a national governing body of sport (NGB) and key public sector partners in England. It establishes lessons learnt and areas to improve future programme development in...

Purpose – The purpose of this paper is to review Olympic mascots in the electronic and traditional communications environments. Design/methodology/approach – Olympic mascots from 2006 to 2012 are analyzed using a descriptive semiotic analysis technique. Findings – Results found that none...

Legacy rhetoric claiming to inspire a generation of young people has pervaded the London 2012 Olympics and Paralympics from the initial bidding processes, through to post events discourses. On the eve of the closing ceremony David Cameron, published a statement on the Number 10 webpage stating a...