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ADMAP : for decisionmakers in advertising, marketing, media, planning & research
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Focus: E-customers - E-commerce -- The tools to do CRM properly at last? Why doesn't online marketing deliver effective CRM? It ought to -- But only if you understand the emotion-r...
Grinter, Laurence
;
Fox, Neil
;
Burrows, David
- In:
ADMAP : for decisionmakers in advertising, marketing, …
38
(
2003
)
6
,
pp. 34-35
Persistent link: https://www.econbiz.de/10006761461
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