Gueimonde‐Canto, Ana; González‐Benito, Javier; … - In: Journal of Business & Industrial Marketing 26 (2011) 1, pp. 58-69
Purpose – The present paper proposes simultaneous research into the effects of co‐operation with buyers and suppliers on company performance, and how both types of co‐operation interact in one specific industry. Design/methodology/approach – The paper conducts an analysis of a sample of...