Ramírez-Hurtado, José M.; Rondán-Cataluña, Francisco J. - In: Journal of Business Economics and Management 12 (2011) 4, pp. 567-588
<title>Abstract</title> This study identifies the franchisee profiles that franchisors prefer. Specifically, the goals of this study are: (1) to identify the characteristics that form the franchisee profile preferred by the franchisors operating in the Spanish market and (2) to contrast diverse hypotheses...