Guo, Shin-Ming; Wu, Tienhua; Chen, Yenming J. - In: The International Journal of Logistics Management 29 (2018) 3, pp. 902-921
Purpose: This study proposes the use of cumulative prospect theory (CPT) to predict over- and under-estimation of risks and the counteractive adjustment in a cold chain context. In particular, the purpose of this paper is to address the importance of the socio-demographic characteristics of an...