The last decade witnessed an explosion of social media networks such as Facebook, twitter, you tube, google etc. This added a new social dimension to the web. This research paper is an attempt to analysis the Youth buyer behavior for apparels in Jaipur city. Youth is conceivably the most...

In modern era traditional media channels have been replaced by social media .Now retailers are attracted more towards social networking sites (Specially Face Book) in comparison to traditional media channels. The main reason of this diversion is of cost minimization and reaches maximization. Now...

The growing use of social media is changing the consumer buying behavior across countries and regions. However, consumers in a developing region like Rajasthan are generally described as risk reluctant and hence the impact of social media on consumer online buying behavior is a pertinent topic...

Social media tools have become superb channels for marketers to reach consumers. Social media is important for marketers because it allows them to dialogue directly with consumers, which in turn engages consumers directly with company brands. Social media has revolutionized consumer purchasing...