Mishra, Manish; Kushwaha, Rohit; Gupta, Nimit - In: Cogent business & management 11 (2024) 1, pp. 1-15
Sales promotion is a common marketing approach used in the clothing industry to attract customers and increase sales, resulting in the effect of sales promotions on consumer purchasing behavior. Discounts, coupons, flash sales, and loyalty bonuses are all forms of sales promotions. Advertising...
