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Search: person:"Guyon, Hervé"
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Guyon, Hervé
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Petiot, Jean-François
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Gardair, Emmanuèle
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International journal of market research : JMRS ; the journal of the Market Research Society
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New conjoint approaches to scaling brand equity and optimising share of preference prediction
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
57
(
2015
)
5
,
pp. 701-725
Persistent link: https://www.econbiz.de/10011494706
Saved in:
2
Market share predictions : a new model with rating-based conjoint analysis
Guyon, Hervé
;
Petiot, Jean-François
- In:
International journal of market research : JMRS ; the …
53
(
2011
)
6
,
pp. 831-857
Persistent link: https://www.econbiz.de/10010217550
Saved in:
3
Études - Le contrôle de l'effet taille lors d'une étude de marché.
Guyon, Hervé
- In:
Revue française du marketing
(
2007
)
214
,
pp. 11-26
Persistent link: https://www.econbiz.de/10007938995
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4
Les raisonnements biaisés dans la prise de décision individuelle et collective : heuristique de la représentativité et confrontation à un point de vue divergent
Gardair, Emmanuèle
;
Guyon, Hervé
- In:
Décisions individuelles et décisions collectives
,
(pp. 683-702)
.
2002
Persistent link: https://www.econbiz.de/10002179479
Saved in:
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