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Search: person:"Haase, Janina"
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Consumer behaviour
8
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Perception
4
Wahrnehmung
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sensory marketing
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English
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Haase, Janina
12
Wiedmann, Klaus-Peter
12
Bettels, Jannick
4
Labenz, Franziska
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Hennigs, Nadine
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König, Jan C. L.
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Reuschenbach, Christian
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Walsh, Gianfranco
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Gottfried Wilhelm Leibniz Universität Hannover
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Psychology & Marketing
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ECONIS (ZBW)
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The sensory perception item set (SPI) : An exploratory effort to develop a holistic scale for sensory marketing
Haase, Janina
;
Wiedmann, Klaus-Peter
- In:
Psychology & Marketing
35
(
2018
)
10
,
pp. 727-739
Persistent link: https://www.econbiz.de/10012083914
Saved in:
12
The legends of tomorrow : a semiotic approach towards a brand myth of luxury heritage
König, Jan C. L.
;
Wiedmann, Klaus-Peter
;
Hennigs, Nadine
; …
- In:
Journal of global scholars of marketing science : …
26
(
2016
)
2
,
pp. 198-215
Persistent link: https://www.econbiz.de/10011572149
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