Intro -- Case Information Matrix -- Part I: Background -- Chapter 1: Introduction -- Overview -- Rationale -- Focus -- Methodology -- Contributions -- Plan of the Book -- Chapter 2: Understanding the Business Environment -- Introduction -- Physical and Geographic Environment -- The Social and...

Despite the importance of the service sectors in the world economy, research related to services only recently attracted the attention of marketers. As a result, far more research and writings have been concerned with goods than services. This would not really matter if the problems encountered...

This article tests a number of channel behaviour hypotheses in a unique structural arrangement – the joint venture. The results indicate that goal disparity is a significant predictor of conflict and that perceived conflict is related to member satisfaction, manifest conflict, and desire for...

This articles provides a managerial framework to examine and analyse factors that may influence government decision making in less developed countries. In order to market successfully to these buyers, a series of hurdles has to be cleared. These include meeting eligibility, following procedures,...

The macro‐environment of the banking industry in Saudi Arabia is considered, the development of commercial banking is discussed, and present banking activities with regard to branches, services and promotion are examined. This comprehensive look at the Saudi bank marketing scene draws on the...

Recent literature in marketing reveals a substantial growth of interest in behavioural issues relating to channels of distribution. It appears that research in behavioural aspects of channels has come of age in the 1980s and the interest is likely to continue. Behavioural constructs such as...