Fu, Xiaoxiao; Kang, Juhee; Hahm, Jeeyeon Jeannie; … - In: International Journal of Contemporary Hospitality Management 32 (2020) 3, pp. 1181-1199
Purpose: This paper aims to propose and test a conceptual model of theme park experiences by investigating the relationships among brand experience, self-congruity, flow and brand-related outcomes. Design/methodology/approach: Data were collected from guests who had visited a theme park in the...