Purpose – The purpose of this paper is to test the linkage between innovation strategies (process innovation and service innovation) and organizational performance in the context of Malaysia hotel industry. Design/methodology/approach – A total of 475 sets of questionnaires administrated...

The paper presents a study relating to the strategic decision of make or buy, type of companies incorporated and organisational performance. A study was conducted on manufacturing companies in Malaysia. Convenience sampling was done and 314 companies responded in this study. The findings...