Leadership communication with multiple managers and its influence on internal integration of different functional areas -- The effect of culture on sustainable consumer behavior in Spain and Germany – a suggestion for a culturally sensitive Communication Management -- Project communication as...

Einleitung -- Social Media im Mediensystem -- Die wichtigsten Plattformen -- Instrumente der kommunalen politischen Kommunikation in Social Media -- Nützliche Tools für die kommunalpolitische Social-Media-Kommunikation -- Best-Practice-Beispiele in der kommunalen...

The revitalisation of canvassing in recent elections is strongly related to campaigns´ growing possibilities for analysing voter data to gain knowledge about their constituents, identifying their most likely voters and serving up personalised messages through individual conversations. The...