Chen, Yen Hsun; Chou, Ying Liang; Tsai, Chung Lin; … - In: Cogent Business & Management 5 (2018)
Modified Kano models, proposed by Prof. Matzler and Hinterhuber, are mostly applied to the qualitative analysis of performance indicators, but have not been used to validate the theoretical hypothesis of customer’s quantitative studies. In this study, regression analysis has been used to...