Lerner, Jennifer S.; Han, Seunghee; Zeckhauser, Richard Jay - Kennedy School of Government, Harvard University - 2012
Individuals tend toward status quo bias: preferring existing options over new ones. There is a countervailing phenomenon: Humans naturally dispose of objects that disgust them, such as foul-smelling food. But what if the source of disgust is independent of the object? We induced disgust via a...