How do managers and entrepreneurs evaluate risk, encourage creativityor manage change? Might a better grasp of science help? The authorsof this book suggest that there is real value in trying to connectscience to business and that science is far too important just to beleft to the scientists.

The introduction of an internal market to the NHS in April 1991 has created a vastly different structure for the delivery of healthcare throughout the UK. This paper investigates the relationship between the changing income structure of acute care Trusts and their use of marketing as a tool to...