Hardaker, Sina; Zhang, Ling - In: International Journal of Retail & Distribution Management 49 (2021) 7, pp. 1111-1129
Purpose: The paper aims to investigate the new market entry strategy of the international grocery retailers Aldi Süd and Costco in China; analyzing if and how their prior-online market entry reflects a strategic response to organizational challenges in the Chinese market, which is a pioneer in...