Jeanine Meyers, Yuvay; Harmeling, Susan S. - In: Journal of Research in Marketing and Entrepreneurship 13 (2011) 1, pp. 74-84
Purpose – This paper seeks to explore the successful entrepreneurial marketing communications done by a small, residential real estate firm, Best Address ® LLC, in Washington, DC (USA). The goal of the study is to develop an understanding of best practices used by this firm that can translate...