Harper, Sarah J.A.; Dewar, Pearl‐Jane; Diack, Barbara A. - In: Journal of Fashion Marketing and Management: An … 7 (2003) 2, pp. 196-206
This study investigated retail influence on the decision making of both parent and child during the purchase of children’s casual‐wear clothing. Principally, it analyses the impact of influential agents on the buying outcome by examining the parent‐child relationship and the retailer...