Jaramillo, Santiago; Harting, C. Daniel - In: Journal of Technology Management in China 8 (2013) 1, pp. 34-43
Purpose – This case study aims to examine the Software as a Service, Mobile Apps as a Service (MAaaS) as pioneered by BlueBridge Digital and their subsidiary VisitApps. This system is analyzed against current market trends in relation to the niche industry of tourism mobile application...