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  • Search: person:"Hartley, Robert F."
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Year of publication
Subject
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Marketing 21 Fallstudiensammlung 14 Management 12 USA 10 United States 9 Erfolgsfaktor 7 Marketing management 7 Marketingmanagement 7 Vereinigte Staaten 6 Absatzpolitik 5 Case studies 5 Absatz 4 Unternehmen 4 Betriebswirtschaftliche Einführungsschrift 3 Consumer behaviour 3 Enterprise 3 International marketing 3 Internationales Marketing 3 Konsumentenverhalten 3 Marktforschung 3 Physical distribution 3 Product management 3 Produktmanagement 3 Success factor 3 Vertrieb 3 Business ethics 2 Decision making 2 Führungskräfte 2 Großbritannien 2 Institutional infrastructure 2 Institutionelle Infrastruktur 2 Managers 2 United Kingdom 2 Unternehmensethik 2 Verkauf 2 Absatzplanung 1 Berufsauslese 1 Betriebswirtschaftslehre 1 Business economics 1 Corporate Social Responsibility 1
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Type of publication
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Book / Working Paper 44 Article 5
Type of publication (narrower categories)
All
Fallstudiensammlung 7 Lehrbuch 6 Textbook 6 Case study 4 Fallstudie 4 Bibliographie 1
Language
All
English 36 Undetermined 12 German 1
Author
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Hartley, Robert F. 49 Palmer, Adrian 3 Bradley, Nigel 1 Claycomb, Cindy 1 Flaschner, Alan B. 1 Moore, Thomas A. 1 Prough, George E. 1
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Published in...
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Journal of retailing 2 Grid Series in Marketing 1 Harvard-Manager : Periodikum zu Theorie u. Praxis d. Managements 1 International journal of market research : JMRS ; the journal of the Market Research Society 1 Organization studies : an international multidisciplinary journal devoted to the study of organizations, organizing, and the organized in and between societies 1 The Dun-Donnelley Publishing Corporationʹs Series in Marketing 1 The Pennwell marketing and management series 1
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Source
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ECONIS (ZBW) 25 USB Cologne (EcoSocSci) 22 OLC EcoSci 2
Showing 1 - 10 of 49
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Marketing mistakes and successes
Hartley, Robert F.; Claycomb, Cindy - 2014 - 12., ed.
Marketing professionals have relied on Hartley's book for 30 years to uncover the best and worst marketing programs. Invitation to Research suggestions allow readers to take the case a step further, to investigate what has happened since the case was written, both to the company and even to some...
Persistent link: https://www.econbiz.de/10010248945
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Management mistakes and succes
Hartley, Robert F. - 2011 - 10. ed., 25th anniv. ed.
Persistent link: https://www.econbiz.de/10008689832
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Management mistakes and successes
Hartley, Robert F. - 2011 - 10th ed.
"Hartley's casebook is rich in content with easy-to read case studies that are well-suited for business professionals. They'll learn every key aspect of management, from performance and crises to mergers and acquisitions. The tenth edition presents more new case studies to illustrate management...
Persistent link: https://www.econbiz.de/10008647740
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Marketing mistakes and successes : 30th anniversary
Hartley, Robert F. - 2009 - 11. ed.
Persistent link: https://www.econbiz.de/10004928422
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Marketing mistakes and successes
Hartley, Robert F. - 2009 - 11. ed.
Persistent link: https://www.econbiz.de/10003752238
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The business environment
Palmer, Adrian; Hartley, Robert F. - 2009 - 6th ed.
Persistent link: https://www.econbiz.de/10003752862
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Management mistakes and successes
Hartley, Robert F. - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10004894112
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Management mistakes and successes
Hartley, Robert F. - 2008 - 9. ed.
Persistent link: https://www.econbiz.de/10003449469
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Marketing mistakes and successes
Hartley, Robert F. - 2006 - 10. ed.
Persistent link: https://www.econbiz.de/10004845963
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Cover Image
Marketing mistakes and successes
Hartley, Robert F. - 2006 - 10. ed.
Persistent link: https://www.econbiz.de/10003075553
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