Francis, Fiona Jane; Hassan, Azman; Mohd Afandi, … - In: Tourism Review 75 (2019) 5, pp. 779-792
Purpose: This study aims to incorporate visitors’ preferences for sustainable development into the policy framework of Rainforest Discovery Centre (RDC), Sabah, Malaysia. Design/methodology/approach: A stated preference technique known as choice experiment (CE) method is used in this study....