Hawes, Jon M. - In: Journal of Historical Research in Marketing 13 (2021) 1, pp. 44-62
Purpose: This paper aims to explore not only the greatness of Patterson but also some of the mistakes he made along the way. Design/methodology/approach: The study traces the career of John Patterson, founder and president of the National Cash Register (NCR) from 1884 to 1922. Data from many...