Search Results - person:"Hay, Rachel"

Mixed methods in agricultural marketing research : building trust amongst participants

Hay, Rachel - In: Handbook of research methods for marketing management, (pp. 261-282). 2021

Persistent link: https://www.econbiz.de/10013171811

Marketing social change : fixing bush internet in rural, regional, and remote Australia

Hay, Rachel; Eagle, Lynne C. - In: Broadening cultural horizons in social marketing : …, (pp. 281-293). 2021

Persistent link: https://www.econbiz.de/10012317920

Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific

Hay, Rachel (ed.); Eagle, Lynne C. (ed.); … - 2021

Persistent link: https://www.econbiz.de/10012293354

Appearances matter : the impact of unattainable idealizations of an individual's physical self

Eagle, Lynne C.; Hay, Rachel - In: The SAGE handbook of marketing ethics, (pp. 169-183). 2021

Persistent link: https://www.econbiz.de/10012304937

Social marketing theory development goals : an agenda to drive change

Rundle-Thiele, Sharyn; David, Patricia; Willmott, Taylor; … - In: Journal of marketing management : JMM ; journal of the … 35 (2019) 1/2, pp. 160-181

Persistent link: https://www.econbiz.de/10012178366

Social marketing’s role in improving water quality on the Great Barrier Reef

Hay, Rachel; Eagle, Lynne; Saleem, Muhammad Abid - In: Asia Pacific Journal of Marketing and Logistics 31 (2019) 5, pp. 1308-1343

Purpose: The purpose of this paper is to focus on the implications of claimed detrimental impacts for the agricultural activity of the Great Barrier Reef (GBR) ecosystem health in Queensland, Australia. The authors discuss the complex interaction of factors that have contributed to the decline...

Persistent link: https://www.econbiz.de/10012065878