Shepherd, Dean A.; Haynie, J. Michael; McMullen, Jeffery S. - In: Journal of Business Venturing 27 (2012) 6, pp. 637-651
Researchers have focused attention on the problematic effects of confirmatory search applied to opportunity evaluations, arguing that a confirmatory strategy almost always leads to poor decisions. The implicit assumption of this research is that confirmatory search cannot conclusively falsify an...