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Search: person:"Heß, Silke Claudia"
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Beziehungsmarketing
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Business process management
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Consumer behaviour
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Innovation diffusion
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defaults
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Heß, Silke C.
2
Kuester, Sabine
2
Herrmann, Andreas
1
Heß, Silke Claudia
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Homburg, Christian
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International journal of innovation management
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The journal of product innovation management : an international publication of the Product Development & Management Association
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ECONIS (ZBW)
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1
The role of defaults in preventing innovation rejection
Kuester, Sabine
;
Heß, Silke C.
;
Herrmann, Andreas
- In:
International journal of innovation management
19
(
2015
)
2
,
pp. 1-23
Persistent link: https://www.econbiz.de/10011309439
Saved in:
2
Externally directed and internally directed market launch management : The role of organizational factors in influencing new production success
Kuester, Sabine
;
Homburg, Christian
;
Heß, Silke C.
- In:
The journal of product innovation management : an …
29
(
2012
)
6
,
pp. 38-52
Persistent link: https://www.econbiz.de/10010219668
Saved in:
3
Managing customers' adoption barriers
Heß, Silke Claudia
-
2009
Persistent link: https://www.econbiz.de/10003859478
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